Sometimes high-profile news stories evolve into very different news stories. People on Facebook and the world over then proceed to proclaim, “The media got it wrong!!” This recent wave of media-bashing made me ponder all the people, positions and work processes that go into creating what people refer to as “the media”. As someone who works in the industry, I find it curious how people refer to “the media” as if it’s a giant monolith rather than tens of thousands of different organizations with many different agendas, audiences and leanings.
Whenever I come across news stories that turn into something different, I always think of how the “facts” are constantly evolving. As a technology editor, many articles I publish require constant revision as software and products continually update and expand. An article that is 100% accurate one day, can become inaccurate the next. While a good journalist should show some restraint for when the facts come out, the challenge is that we don’t know when all the facts are out..until they are out. All the facts can be out in three hours. Or in three days. Or not for three months. A journalist writing a story must work with the information and the sources that are available to them. Sometime the facts change — especially in the tech world. Sometimes sources — even credible ones — provide incorrect information.
While much of the public may associate “the media” as the recognizable talking heads on TV news, I think first of the regular people behind the scenes — reporters, writers, editors and fact checkers — who are just like anyone trying to stay on on top of their job responsibilities. The pressure to get stories out fast is a very real challenge. I have witnessed hard-working reporters fired, unable to push out stories at the rapid pace that readers now expect in this “get it now” 24/7 news environment. Reporting and writing a solid news article is a delicate process. It begins with researching the topic, finding reliable sources, preparing questions, arranging a time to speak with those sources and interviewing the sources. Afterwards, we must transcribe the interview, write (and often re-write) the article, verify and clarify necessary facts, and finally, optimize the content with the right buzzwords so it pops up in Google. It’s such an involved process as it is that the added pressure to cover a high-profile, developing news story can easily increase the space for human error.
Social media and the 24/7 news cycle are not going anywhere. Perhaps the answer is to become a smarter consumer of media and subscribe to established, credible publications rather than skim free-for-alls like Facebook or Twitter. Still, errors happen even in well-regarded papers. I can only speak from my own experience but reporting news can be a finicky job even on a local level. On a national level, the demands to get the story right — and right now — can put the journalist responsible in a pressure cooker. Keep that in mind the next time the media doesn’t get it quite right. After all, the media is human.